FRIENDS OF
THE EARTH
PROJECT TYPE | CAMPAIGN
MY ROLE | GRAPHIC DESIGN. IMAGE MAKING. SOCIAL MEDIA
Getting humans to care about sustainability and the world is difficult when many can’t build the bridge to how it relates to their own lives, habits, and environment structures. Bright vivid illustrations are used to grab and hold a person’s attention, to invoke thought, reassessment, and to connect with their lives through familiar objects and environments.
Mockups
Reflection of harmful human habits.
Electronic waste awareness.
Plastic in waterways outside and at home.
Unconventional, revolutionary sustainable solutions for single-use problems
Brochure
Meant to build a bridge with anyone’s inner monologue- thoughts of the unknown around sustainability, giving suggestions on how to get started on what they can do on a realistic scale relative to themselves.
Animated Ad
To connect with humans of different backgrounds, in different hierarchies of influence and power. To encourage reassessment of unsustainable systems & to get them involved with Friends of the Earth International.